This is my 2nd pregnancy but even during my first, I have noticed that my favorite pre-pregnancy stores like Victoria’s Secret do not carry a maternity line nor do I see them making an effort to help women who are pregnant or nursing. It seems counterintuitive in my opinion to not tap into this market. Let’s analyze.
Victoria’s secret is the leader in the market for sexy lingerie, pajamas, bras, hosiery, and other “accoutrements” so to speak that you may need for … well, let’s face it – sex! Sex is what sells at Victoria’s Secret. It is often not about comfort when you purchase there- it is all about the sexiness you exude and the sex you will get as a result – well, hopefully.
So, why would Victoria’s Secret leave such a gaping hole in their market? Why would they not tap into the sexiest market out there – pregnancy and nursing? I have often wondered that and not realized the answer other than what my husband told me which is it runs afoul of their image. After all, they women to get laid and men to get excited but they do not want anyone to get pregnant? What?! Are you kidding me? Pregnant women are the sexiest creatures out there…. Sure, they get big and bloated and have bad gas sometimes and acid reflux but my God, they are procreating and often look irresistible during these times. Pregnancy is sexy and nursing is even sexier. How many women out there can feed a child and help that child grow? Her breast is out and a baby is sucking on it to extract nutrients? Are you kidding me? What kind of store would not tap into this market?
Here are some ideas- nursing bras; sexy nursing bras so that by night, this woman can get it on with her man should she wish, and by day, nurse in public. Here is another thought – nursing covers for those women who would like to hide her hooters from Uncle John who is visiting. What about maternity bras that can adjust to fit the woman as she progresses from trimester to trimester? What about the delivery gown? Doesn’t a woman in agonizing labor pain deserve a sexy gown to wear too? What about a nice cotton maternity panty for the pregnant woman? They can even use what they already sell and just make it maternity. After all, just because you’re pregnant doesn’t mean you do not have sex anymore- if anything, you need to make yourself feel even sexier. Why not tap into that line? I have never understood for the life of me and after my first pregnancy, I even stopped shopping there because frankly, I no longer feel connected to the store or that they serve all women. Maybe that is their goal – to only serve those who are not pregnant or nursing but I for one feel it is a little discriminatory and leaves out a huge piece of the market-the piece that may actually need the “secret”.